Brand · Standards & Assets
Restraint, refinement, and the long horizon.
The Voranox brand is engineered for the institutions we serve — restrained in expression, classical in form, and built to age well across decades. This page collects the firm’s wordmark, color, and typography standards, with assets available for download.
Wordmark
The Voranox wordmark.
Clear space
Maintain at least the height of the V monogram of clear space on all sides of the wordmark.
Minimum size
Wordmark is legible from 120px wide on screen and 18mm wide in print. Below that, use the monogram alone.
Color
Use the gold-on-midnight wordmark by default. Use the midnight-on-ivory variant on light surfaces. Do not recolor the wordmark.
Monogram
The Voranox V.
The monogram is a circle and a V — two of the oldest and most durable marks humans draw. Used as a favicon, an avatar, and a short-form mark when the wordmark cannot fit. Always reproduced in the gold-on-midnight palette.
Color
Midnight, gold, ivory.
Midnight
#050816
Primary background — the substrate of the brand
Midnight 50
#0A0E27
Secondary surfaces and elevated panels
Gold
#C9A961
Brand accent — used sparingly, with intent
Gold Light
#E0C887
Hover and shimmer highlight
Gold Dark
#9E823F
Pressed states and gradient anchor
Ivory
#F5F1E8
Primary text on midnight
Ivory Muted
#C9C3B5
Secondary text and quiet labels
Ivory Dim
#8A8576
Tertiary and metadata text
Display & Headings
Aa
Playfair Display
Used for all headings, taglines, and editorial display. Italics are used purposefully — for emphasis, for proverb, and never for decoration.
Body & Interface
Aa
Inter
Used for all body copy, interface elements, and dense informational surfaces. Tabular numerals are used in financial and analytical contexts.
Downloads
Brand assets for editorial and partner use.
Monogram · SVG
Voranox V monogram, gold on midnight
Wordmark · SVG
Full wordmark for editorial use, gold on midnight
Wordmark Light · SVG
Wordmark for light surfaces, midnight on ivory
Favicon · SVG
Inline favicon used by the site itself
Use of Voranox brand assets is permitted in editorial and partner contexts. Modification of the wordmark or monogram is not permitted. For commercial or co-branded use, write to brand@voranox.com.
Usage Standards
What we ask of those who use the brand.
- 01
Do not modify the wordmark or monogram. The proportions, gradient, and clear space are part of the mark.
- 02
Do not recolor the brand. Gold-on-midnight is the primary expression. Midnight-on-ivory is the only sanctioned alternative.
- 03
Do not place the wordmark on photographic backgrounds. Use a solid midnight or ivory plane.
- 04
Do not use the monogram and the wordmark together. The wordmark already includes the monogram.
- 05
Do not abbreviate the company name. It is Voranox Inc., always.