Commerce · Consumer Goods & FMCG
Voranox Vivid
“Brand intelligence at planetary scale.”
Vivid is the brand, channel, and consumer intelligence for the world's largest CPG companies.
Planet-scale
Tens of millions of consumers
Multi-market
Every developed and emerging market
Continuous
Brand health, always on
Margin-aware
Built for the P&L
The Vivid Doctrine
Consumer goods is the planetary-scale industry of everyday life. Voranox Vivid serves the CPG companies whose products move through tens of millions of shopping carts each day — turning the firehose of point-of-sale, channel, and panel data into the brand and category intelligence that actually informs the next decision. Vivid is engineered for the cadence at which CPG actually operates.
Pillars
The architecture of Vivid.
01
Brand Analytics
Brand health, equity, and competitive intelligence engineered for the brand teams that own the relationship with the consumer.
02
Channel Intelligence
Channel, retailer, and shopper intelligence engineered for the realities of CPG distribution and trade.
03
Consumer & Innovation
Consumer, panel, and innovation intelligence engineered for the teams pursuing tomorrow's product portfolio.
04
Trade Promotion
Trade promotion, pricing, and revenue-management intelligence engineered for the commercial realities of modern retail.
Capabilities
Engineered to the language of consumer goods & fmcg.
01
Brand analytics
02
Channel intelligence
03
Consumer AI
04
Trade promotion
In Practice
Where Vivid earns its keep.
01
Continuous brand health
Brand equity, sentiment, and competitive intelligence — turning brand tracking from quarterly study into continuous instrument.
02
Channel and retailer intelligence
Channel, retailer, and shopper intelligence engineered for the cadence of category reviews and joint business planning.
03
Innovation and category management
Consumer, panel, and innovation intelligence engineered for the category and innovation teams pursuing the next launch.
04
Trade promotion optimization
Trade promotion and revenue-management intelligence engineered for the joint reality of brand and retailer.
Doctrine
The principles we will not compromise.
- 01
The consumer is sovereign. We listen.
- 02
Brand equity is the most patient asset on the balance sheet.
- 03
Channel partners are partners. We engineer joint value.
- 04
Marketing is craft. The model serves the craft.
Engaged By
Built for the institutions that operate at this scale.
Global Top-50 CPG Companies
Beverage Conglomerates
Personal & Household Care
Packaged Food Manufacturers
Beauty & Wellness Brands
Emerging DTC Innovators
Adjacent in Commerce
Related platforms
Engage Voranox Vivid